Neurolink
Visual Identity Design
Social Media Design
Client Project
2024
Neurolink is a brand dedicated to empowering men to prioritize their mental and physical well-being. This project aimed to create a cohesive visual identity that reflects the brand's core values of empowerment, innovation, trustworthiness, and approachability.
Design Approach
The goal was to create a cohesive visual identity that reflects the brand's values, such as:
Empowerment
Inspiring men to take control of their well-being and achieve their full potential
Innovation
Utilizing the latest technology and research to develop effective solutions
Trustworthiness
Providing reliable information and support based on expert knowledge
Approachability
Making self-care accessible and relatable for men from all backgrounds
Modern & energetic
The color palette features a bold blue symbolizing strength and determination, complemented by a vibrant orange that injects energy and optimism.
Light blue adds a touch of calmness and professionalism, while a dark grey grounds the palette and conveys a sense of authority. Cream provides a touch of warmth and approachability.
